Privacy Policy – 777ee

1. Who We Are

This Privacy Policy is issued by 777ee ("777ee", "we", "us", "our"), the operator of the online gaming platform accessible at 777ee.asia ("the Platform"). 777ee is committed to protecting the personal data of all users, with particular attention to the privacy expectations of Pakistani players who access the Platform from Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan, and across Pakistan.

This Policy applies to all personal data collected and processed by 777ee in connection with user registration, account management, gameplay activity, financial transactions, customer support interactions, and your general use of the Platform. It should be read in conjunction with the Terms & Conditions.

By creating a 777ee account or using the Platform, you confirm that you have read and understood this Privacy Policy and that you consent to the collection and processing of your personal data as described herein.

2. Personal Data We Collect

777ee collects the minimum personal data necessary to provide Platform services, comply with applicable legal and regulatory obligations, and maintain the security and integrity of the Platform. The categories of data we collect are as follows:

3. How We Collect Your Data

3.1 Data You Provide Directly

The majority of personal data held by 777ee is provided directly by you through the registration form (mobile number, password), the KYC verification process (CNIC, selfie), the cashier (payment method details), and support channels (any information shared in a support conversation). The 777ee registration process is designed to collect only the data fields necessary for account creation and verification – no unnecessary information is requested at sign-up.

3.2 Data Collected Automatically

When you access the 777ee Platform, certain technical data is collected automatically through server logs and cookies. This includes your IP address (used for geolocation and fraud detection), device identifiers, operating system version, and session activity data. This data is collected to maintain the security and performance of the Platform and is not used to build advertising profiles.

3.3 Data from Third Parties

In limited circumstances, 777ee may receive personal data from third-party sources, including payment processors such as JazzCash and Easypaisa (transaction confirmation data), identity verification service providers (KYC matching results), and fraud prevention databases (adverse history checks). Such data is received only where necessary and is subject to the same protections as directly collected data.

4. Purposes and Legal Basis for Processing

777ee processes your personal data only for specified, legitimate purposes. The table below summarises the primary processing purposes and the lawful basis for each:

777ee does not process your personal data for advertising profiling, sale to data brokers, or any purpose not listed above without your explicit consent.

5. Data Sharing and Disclosure

5.1 Categories of Recipients

777ee does not sell personal data. Data is shared with third parties only to the extent necessary to deliver Platform services or comply with legal obligations. The categories of third-party recipients are:

• Payment processors – JazzCash, Easypaisa, and banking partners (HBL, UBL, Meezan Bank, Bank Alfalah) receive the financial data necessary to process PKR transactions. These processors operate under their own privacy policies and regulatory obligations.
• KYC and identity verification providers – where automated identity matching is used in the KYC process, document images and identity data may be transmitted to a certified verification service provider under a data processing agreement.
• Game content providers – third-party game studios (e.g., Evolution Gaming, Pragmatic Play, PG Soft) may receive session identifiers and game activity logs necessary to deliver and audit game sessions. These providers do not receive your full personal profile.
• Fraud prevention services – technical data including IP addresses and device identifiers may be passed to fraud detection systems to identify suspicious activity and protect the Platform's integrity.
• Regulatory and law enforcement authorities – 777ee will disclose personal data to competent authorities where required by a valid legal demand, court order, or regulatory investigation. 777ee will not voluntarily disclose data to law enforcement without a lawful basis.

5.2 No Sale of Data

777ee does not sell, rent, or trade personal data to third-party advertisers, data brokers, or marketing platforms. Pakistani users' contact details, transaction histories, and gameplay records are never made available for commercial purposes outside of the Platform.

6. Data Retention

777ee retains personal data for as long as necessary to fulfil the purposes for which it was collected, subject to applicable legal and regulatory retention requirements. The general retention framework applied by 777ee is as follows:

• Account and identity data – retained for the duration of the account relationship and for a minimum of five (5) years following account closure, in compliance with anti-money laundering and record-keeping obligations applicable under 777ee's operating licence.
• Financial transaction records – retained for a minimum of five (5) years from the date of each transaction.
• Gameplay and session logs – retained for two (2) years for standard audit purposes; longer where a dispute or investigation is ongoing.
• Customer support communications – retained for two (2) years following resolution of the relevant query or complaint.
• KYC documents – retained in accordance with the above account and identity data schedule. Copies are stored in encrypted form.

Upon expiry of the applicable retention period, personal data is securely deleted or anonymised in a manner that prevents reconstruction of individual identities.

7. Data Security

777ee implements technical and organisational security measures designed to protect personal data against unauthorised access, accidental loss, alteration, disclosure, or destruction. Key security measures include:

• SSL/TLS encryption across all Platform pages, including the 777ee login, registration, and cashier sections;
• Password hashing using industry-standard algorithms – plaintext passwords are never stored;
• Two-factor authentication via OTP to the user's registered Pakistani mobile number, available for all accounts;
• Access controls limiting internal staff access to personal data on a strict need-to-know basis;
• Encrypted storage of KYC document images and sensitive financial identifiers;
• Session monitoring to detect and flag anomalous login activity from unfamiliar devices or IP addresses.

While 777ee takes data security seriously, no digital system can guarantee absolute security. Users are responsible for maintaining the security of their own 777ee login credentials and for reporting any suspected unauthorised account access immediately.

8. Cookies and Tracking Technologies

777ee uses cookies and similar technologies to operate and improve the Platform. A cookie is a small text file stored on your device when you visit a website. 777ee uses the following categories of cookies:

• Strictly necessary cookies – required for the Platform to function. These include session authentication cookies that keep you logged into your 777ee account and security cookies that detect fraudulent login attempts. These cookies cannot be disabled without breaking core Platform functionality.
• Performance and analytics cookies – used to measure how the Platform is used, which pages receive the most traffic, and where users encounter errors. The data collected through these cookies is aggregated and does not identify individual users.
• Functional cookies – used to remember your preferences, such as language or display settings, across sessions.

777ee does not use third-party advertising cookies or track your behaviour on external websites. Cookie preferences for non-essential cookies can be managed through your browser settings. Disabling strictly necessary cookies may impair your ability to use the Platform.

9. Your Rights Over Your Personal Data

Subject to applicable law, 777ee users hold the following rights in relation to their personal data:

• Right of access – you may request a copy of the personal data held by 777ee about you. 777ee will respond to verified access requests within 30 days.
• Right to rectification – if any personal data held by 777ee is inaccurate or incomplete, you may request its correction. Contact details such as your registered mobile number can be updated directly through your account settings.
• Right to erasure ("right to be forgotten") – you may request deletion of your personal data. This right applies where data is no longer necessary for the purpose for which it was collected, or where you withdraw consent and no overriding legal basis exists. Note that data subject to regulatory retention obligations (such as financial transaction records) cannot be deleted before the applicable retention period expires.
• Right to restriction of processing – you may request that 777ee restrict the processing of your data in certain circumstances, for example while a disputed accuracy claim is being investigated.
• Right to data portability – you may request a machine-readable copy of the data you have provided to 777ee where processing is based on consent or contractual necessity.
• Right to object – you may object to processing based on legitimate interests. 777ee will cease such processing unless it can demonstrate compelling legitimate grounds that override your interests.
• Right to withdraw consent – where processing is based on consent, you may withdraw that consent at any time without affecting the lawfulness of prior processing.

To exercise any of the above rights, contact 777ee through the support channel. 777ee may require identity verification before processing a data rights request.

10. Children's Privacy

777ee is an adult gaming platform and is strictly prohibited for use by persons under the age of 18. 777ee does not knowingly collect personal data from any individual under 18 years of age. The registration process requires OTP verification via a Pakistani SIM card, which requires CNIC registration by law, providing a technical barrier to underage access.

Where 777ee becomes aware that personal data has been collected from a person under 18, that data will be deleted immediately and the associated account will be permanently closed. If you have reason to believe that a minor has registered an account on the Platform, please notify 777ee immediately through the support channel.

11. Third-Party Platforms and Links

The 777ee Platform may contain references to game providers and payment services operated by third parties. Where you interact directly with those third-party systems – for example, through a JazzCash payment confirmation screen or an Evolution Gaming live casino interface – you are subject to the privacy practices of those third parties. 777ee is not responsible for the data practices of third-party providers and recommends that you review their privacy policies independently before interacting with their services.

12. International Data Transfers

777ee operates under an international online gaming licence and its technical infrastructure is hosted on servers that may be located outside Pakistan. Personal data may therefore be transferred to and processed in countries other than Pakistan. 777ee takes steps to ensure that any such international transfers are conducted with appropriate safeguards, including data processing agreements with contractual protections equivalent to applicable international data protection standards.

By using the 777ee Platform, Pakistani users acknowledge and consent to the potential transfer of their personal data outside Pakistan for the purposes described in this Privacy Policy.

13. Changes to This Privacy Policy

777ee reserves the right to update this Privacy Policy from time to time to reflect changes in data processing practices, regulatory requirements, or Platform functionality. Material changes will be communicated to registered users via notification to their registered Pakistani mobile number or through a prominent notice on the Platform.

The date of the most recent revision is displayed at the top of this page. Your continued use of the 777ee Platform following any update constitutes your acceptance of the revised Privacy Policy. If you do not agree with the revised Policy, you should close your account and cease using the Platform.

14. Contact and Data Requests

For any queries, concerns, or formal requests relating to this Privacy Policy or the processing of your personal data by 777ee, please contact the support team through the help channel on the Platform. Data rights requests should include sufficient identification to allow 777ee to verify your identity before processing the request.

Email contact: [email protected] (displayed as plain text – not a clickable link)

This Privacy Policy was last reviewed and updated in June 2026 and supersedes all previous versions of the 777ee Privacy Policy.